In response to the pressing need for renewable energy solutions and the growing urgency of environmental sustainability, the entertainment industry has found itself at a crossroads. AMC, the world's largest movie exhibitor, recognized this opportunity in 2018 when New Jersey set ambitious renewable energy goals: 35% by 2025, 50% by 2030, and 100% by 2050.

One of AMC's strategic locations, the Marlton site, situated in a densely populated commercial area, emerged as a prime candidate for implementing renewable energy solutions. The successful execution of this initiative at the Marlton site would not only lead to cost reductions for the company but also serve as a proof of concept for replicating similar strategies across their facilities throughout the United States.