Award-Winning Website Redefines Clean Energy Branding

At Madison, we believe in the power of clear, compelling storytelling to drive our mission forward. Our marketing team, led by Marketing Director Crystal Williams, spearheaded the effort to create a website that truly embodies who we are—innovators in renewable energy committed to making a lasting impact. Their exceptional work earned the prestigious MarCom Gold Award, a global competition honoring excellence in marketing and communication. Recognized for showcasing creativity, hard work, and transformative storytelling, the MarCom Award is one of the industry’s most coveted honors, celebrating the best of the best in branding and communication. With the support of our talented collaborators at Gigantic, we delivered a digital experience that’s as functional as it is inspiring.

A Website Built to Empower

This wasn’t just a redesign; it was a transformation. Moving beyond the standard "solar panels baking in the sun" visuals, the new design embraces layered, light-driven elements that evoke the brand’s values of certainty, speed, and trust. We wanted a platform that not only shares our story but also connects with our audience in meaningful ways. The result is a website that informs, inspires, and makes an impact.

This updated, confident voice aligns seamlessly with Madison’s expanding half-gigawatt portfolio and growing roster of clients, delivering a fresh, industry-specific approach that resonates with its forward-thinking mission. By emphasizing clarity and innovation, the website goes beyond just looking great—it sets a new standard in clean energy design and marketing.

A Proud Moment for Madison’s Marketing Team
Winning the Gold MarCom Award is a testament to the creativity, strategy, and hard work of Madison’s marketing team. This recognition highlights our ability to take bold ideas and turn them into results that resonate. Gigantic’s expertise and collaboration played a key role in bringing this vision to life, and we’re grateful for their partnership.

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